Remember 90s cult fashion label MCM? Well, it now has a new monogram
If y'all were a teenager in the 1980s or 1990s, you lot'd probably remember that German brand MCM was one of the 'Information technology' brand of the times.
At the summit of its popularity, MCM bags were seen on celebrity icons such as Diana Ross and Cindy Crawford. Due to some, well, fiscal challenges within the company, the brand eventually fell out of favour in the noughties before making a comeback in the 2010s, having been bought over past South Korean visitor Sungjoo Group.
After a significant reinvention into a new school luxury brand, MCM is now a cult archetype among some of today's hottest celebrities, rappers, musicians and athletes, including Beyonce, Justin Bieber, Chris Chocolate-brown, Billie Eilish, Cristiano Ronaldo and more than.
MCM fever also swept through the K-popular celebrity scene, pop with large names such as Pelting, G-Dragon and Lay Zhang. In particular, it was the brand's iconic studded backpacks that brought it back to the mainstream.
Fun fact – while MCM used to stand for founder Michael Cromer Munich, it at present stands for Modernistic Creation Munchen.
This year, MCM is jubilant its 45th anniversary and to marking the occasion, the make is unveiling a new monogram, the first new print in its history.
Call back of MCM and the Visetos Monogram immediately comes to mind. Now, the iconic monogram will take on a vintage aesthetic with the Vintage Jacquard Monogram, created using a weaving technique traditional of The Bauhaus Cloth Schoolhouse.
Vintage jacquard monograms have become somewhat of a trend every bit of late. Remember Louis Vuitton's Since 1854 collection and Gucci'southward Epilogue collection, where the iconic monograms of the two houses were given a vintage, worn-in event.
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The MCM Vintage Jacquard Monogram is created in iii colourways – antique grey, modern blue and royal carmine. A sheathing drove has been launched to mark the ceremony of the brand, featuring iconic handbags and silhouettes such as the Stark, Tote, Klassik, Satchel and the Wilton Concatenation.
Other accessories include bucket hats, AirPods pro case (to concur your TraceTogether token, perhaps?), stoles, shoes too equally habitation accessories such as cushions, slippers and more.
Source: https://cnalifestyle.channelnewsasia.com/obsessions/mcm-unveils-new-vintage-jacquard-monogram-248386
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